DUAL AGENCY:  WHAT YOU SHOULD KNOW Dual agency is created when a real estate broker represents the seller and the buyer in a real estate transaction. This situation is more likely to occur with a large real estate company that has many listings and a large number of salespeople working with buyers. Important Considerations for Buyers Our buyers see new listings first - Many of the best homes for sale are sold before they reach the MLS. We have a large share of homes on the market and the information on our listings may be available to our buyers before it reaches other brokers through the MLS system. We network within the company on a daily basis to match our buyers to the best listings. "Motivational" information is kept confidential - Buyers and sellers may share motivational information with their real estate sales associate. This could include information on acceptable price, terms and their reason for buying and selling. In a proper dual agency situation, this information will be kept confidential. Confidentiality prevents either party from having a negotiating advantage. Buyers and sellers get equal representation from all associates - All of the sales associates involved in the transaction owe an equal level of representation to the buyers and sellers. All information will be shared with both parties with the exception of the final price or terms either party will agree to, their motivation for making those decisions, or if specific information is designated confidential by either party in writing. Buyer will get advice on negotiation options and potential outcomes - The broker will advise the buyer as to negotiation options as well as the future ramifications of those decisions. Advice may take place prior to or during the presentation, negotiation and acceptance of an offer to purchase.